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Celebrity Bromance and Comradery Capital in Asia

celia lam
Emerging Constitutionalism in South Sudan cover

Celebrity Bromance and Comradery Capital in Asia

Celia Lam (Anthology Editor)
Hardback $115.00 $103.50 Ebook (PDF) $103.50 $72.45 Ebook (Epub & Mobi) $103.50 $72.45
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Description

From Bollywood to K-Pop, from Crazy Rich Asians to YouTube stars and Boys' Love media, this book brings together leading scholars to explore “bromance” in celebrity culture across Asia. Celebrity Bromance and Comradery Capital in Asia demonstrates how celebrity bromances are used as global promotional tools in different national and transnational contexts, including China, Thailand, India and beyond. Across chapters written by leading international scholars, the book demonstrates how a “comradery capital” develops as Asian bromances become not just a promotional tool but commodities in their own right in contemporary celebrity culture.

Table of Contents

Product details

Published Oct 02 2025
Format Hardback
Edition 1st
Extent 248
ISBN 9780755655021
Imprint Bloomsbury Academic
Dimensions 9 x 6 inches
Series Asian Celebrity and Fandom Studies
Publisher Bloomsbury Publishing

Reviews

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  • A master class in world-building adventure. Don't miss it.

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